Operating a Profitable Restaurant – Episode 12
If your restaurant has an unclear brand viewpoint, you can be sure that your guests will have a confusing experience to match it. Branding can be a difficult concept to grasp as people typically tend to oversimplify the term into renderings of your company logo and company colors. Listen closely, your brand is SO much more than simply those two elements.
Your brand is your promise to your guest. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Successful branding can jettison your fledgeling restaurant to the top and when your brand is managed properly, it can be the mortar used during the construction of your empire. So how is it then, that conglomerates like Nike and Starbucks have created branded beasts that continue to rule the world? How is it that they continue to breach new markets yet never lose their brand DNA?
During today’s Podcast, RSI Partner and Strategic Development Officer, Matt Vannini dives into the vast world of branding and ties it into none other than what we do best: restaurant accounting. Tune in to hear Matt’s take on how to measure your brand’s effectiveness and the actual dollar cost it can have on your restaurant if deemed ineffective.